epub |eng | 2014-09-30 | Author:Tom Doctoroff

Innovative Products A meticulously defined brand idea also inspires new product extensions, because it provides a focus for innovation. Consumers require much less of a hard sell because new products ...

mobi, epub, azw3, pdf |eng | 2013-09-03 | Author:Holiday, Ryan [Holiday, Ryan]

Let’s Get Technical The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says it’s 2013 and we ...

mobi |eng | 2013-06-21 | Author:Taylor, Gabriela [Taylor, Gabriela]

j) Check Google Traffic Estimator to see an estimate of the daily traffic, the cost per click, number of clicks per day and ad position, in addition to recommended daily ...

epub |eng | 2014-03-20 | Author:Dave Evans & Joe Cothrel

Figure 6-4: Relative trust in sources of information Trust manifests itself in a related concept: social capital. Social capital, briefly, is to social media and the reputation of your brand ...

epub |eng | 2014-01-30 | Author:Krista Neher

Move the image to fit in the cover image area. The cover image is a rectangular shaped box. If an image is larger than this box or if it's shaped ...

mobi, epub |eng | 2004-01-02 | Author:Eric M. Jackson [Jackson, Eric M.]

C2it’s shaky launch and the media’s grousing were just background noise in David Sacks’s department; we kept our focus on the actions of PayPal’s primary competitor. Billpoint’s integration into Buy ...

epub, mobi, azw3 |eng | 2014-06-24 | Author:Jeff Walker [Walker, Jeff]

PLC #2: The Transformation If PLC #1 was all about the “Why,” your second piece of Prelaunch Content is all about the “What”—what is this transformation or opportunity and how ...

epub |eng | 2014-06-19 | Author:John Carucci & Sharat Sharan

Mastering Your Material If you were a composer, your materials would include sheet music, as seen in Figure 8-1, and an arrangement for it too, as well as the supporting ...

epub, mobi |eng | 2011-05-17 | Author:Dave Kerpen [Kerpen, Dave]

PROVIDING FREE VALUE BUILDS TRUST, REPUTATION, AND EVEN SALES The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with ...

epub, mobi |eng | 2013-08-04 | Author:Ryan Holiday

Let’s Get Technical The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says it’s 2013 and we ...

epub |eng | 2014-04-28 | Author:JASON G. MILES

The First-Impression Test Each of the visible and invisible elements adds strength to your brand. You could go to market without all of them put together, but the more these ...

epub |eng | 2004-04-08 | Author:Jackson, Eric M.

C2it’s shaky launch and the media’s grousing were just background noise in David Sacks’s department; we kept our focus on the actions of PayPal’s primary competitor. Billpoint’s integration into Buy ...

epub |eng | 2008-11-18 | Author:Lastufka, Alan, Dean, Michael W. & Michael W. Dean [Alan Lastufka]

Be willing to reciprocate. Don't get someone to collab on your video and then say you don't have time when they ask you later to collab on their video. Make ...

epub |eng | 2013-05-20 | Author:Aliza Sherman & Danielle Elliott Smith

Figure 9-10: By calling out customer photos, Epiphanie carries them to the main page and to the News Feed. Here’s how to schedule a post using the Facebook scheduler: 1. ...

epub |eng | 2011-03-21 | Author:Evgenii Prussakov

Part IV: Month 3: Program Launch and Affiliate Program Management In this part we will look at various crucial aspects of affiliate program management. I will walk you through everything ...